Now What?
As a service-provider (recruiter) to the architecture and engineering industry, I found Seth Godin’s post about marketing and serving your clients, and the “is that it” factor interesting. Here are some of the questions Godin asks:
Why do Amazon customers, with a choice of every book, delivered overnight, for free, whine about their customer service going downhill?
Why do customers at a truly great 4 star restaurants often feel a little bit of a let down after the last course is served?
Why do Facebook users (a free service that they used to love) complain so vehemently about a change in layout?
Why do the very same Apple lovers who waited in line for days now scoff at incremental (free) improvements in their iPhone?
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Categories: Business Development, Marketing, Social Media, Training
