Throw Out Your Elevator Speech?
Great article the other day on The Networking World, by Mark J. Carter. Carter talks about how elevator speeches should be thrown out because they just don’t work anymore.
How often does it work, and what is it really intended to do?
Create a VALUE PROPOSITION.
It’s an interesting change we are seeing in the business world lately, and the status of the economy has pushed us even deeper into this type of thinking.
People are going to spend money with people they know, trust, and can make their life easier. We are not in a time where make another call is going to work. You will get frustrated, burnt out, and waste your time.
Click here to read the full article.
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