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How Boomers Use Social Media

Jeremiah Owyang, from Web Strategy by Jeremiah posted a great chart that breaks down the usage of social media for the baby boomer generation.

“While my parents aren’t yet on Facebook, you’d be surprised on how their adoption of social media –they aren’t luddites by any means. With the president of the United States using social technologies for campaigning and his ongoing administration, Boomers retiring and wanting to stay in touch with their digitally expressive children and grandchildren, and with a recession causing need for all of us to connect to each other –expect an increase in social technology adoption across many generations.”

Click here to read the full article and breakdown of age and usage.

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