Brake. Now go out and network
Seth Godin had a great article on his blog the other day, Sixty to Zero. Godin talks about why we should look at when to go fast, yet when to hit the brakes and change direction.
One of my favorite prediction Godin makes:
Prediction: 90% of your sales will come from word of mouth or digital promotion by 2011. How do you change what you’re doing today to be ready for that?
I could not agree more. Here is the challenge for A/E/C firms: when do you put on the brakes and when do you accelerate? As an avid network-er, you need to go out and start building these relationships now. It will take a couple of years to build the rapport necessary.
Fringe benefit? The business you receive in 2011 by word of mouth will be a lot easier to close and retain.
