Relationships – Let's follow Cronkite!
A good friend of mine, Bruce Lynch, from PSMJ Resources had a terrific post the other day, What does Walter Cronkite’s career have to do with winning design work?
Lynch speaks about how Walter Cronkite was able to gain our trust; America listened to him, Politicians listened (and commented), and the world knew who he was. We knew Cronkite was telling us the truth.
Think about this as you evaluate your relationships with your clients. Are you worthy of this level of trust? How do you demonstrate it? Do your clients recognize it? You’ll know you have achieved it when your client explains a problem to you and values your opinion more highly than people who have been dealing with this problem for much longer and at a much more intimate level.
Just food for thought today…..
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