What, or who, is your niche?
Pretty good question, and one I think we all have an immediate answer to. BUT, do we have the correct answer?
My guess. No.
My hypothesis: the definition of “niche market” is changing in the business world. Once it was known as the market, or market sector, serviced. With the change in business practices, client relationship and rapport, I think the majority of folks here would rather have their niche be….type of client.
NOT – I work with commercial, office, residential, information technology, etc. market niches.
YES – I work with clients who are actively involved with causes, live in the City, and who are active in sports.
Has there been a change from type to lifestyle?
Think about your favorite clients. What do you talk about with them? Why do you like working with them, besides the fact they pay you, or are easy to work with. But wait a minute, are they easy to work with because you like their style and their personality?
Now think of the clients you work with who you would rather put a dagger in your face with because they are such a PITA.
Food for thought.
