Justin G. Roy

As I sit here at Coley’s house (one of my best friends) in Worcester, MA, I realize I only have 16 hours left until I arrive on campus and begin the next step in my career. academia.

The web, or where I have worked the past 14 years:

• Food Service
• Retail
• Fortune 100
• Start Up & Entrepreneur
• and now academia

All I am missing is Nonprofit, however as you all know, I have been extremely active in volunteering, matching volunteers to opportunities, and getting free training and consulting for nonprofits.

So I suppose it’s natural for me to be a bit nervous going into a new industry, though the position is similar to everything I have been doing: Marketing. Funny thing is, I did not set out in College to go the marketing route and here I find myself semi-obsessed with the service.

However, I do pride myself on bring a mix of traditional and new. Huh?

Well, traditional media and marketing will never disappear. I know this is different from what most might think or assume I might say.

Social Media is simply another way, avenue, and strategy to market your brand to your consumers. Rather than billboards and articles, we have forums and blogs. Rather than focus groups and test markets, we have social networks and engagement trials. When you work with the traditional marketing strategy the energies and collaborations are endless and challenge another to raise the bar.

That’s what I like to do. Strategize on both, raise the bar, and emerge out of the shadows.