Published in the Worcester Business Journal
Could I be any more behind? Sorry!
So back in March the Worcester Business Journal published a very nice article highlighting yours truly on my position with Nichols College as their Director of Social Media.
Social what?
Trust me, it’s more than being on Facebook all day. It’s online branding, online marketing, digital communications, digital applications, and social networking. I am responsible for making sure the college is found online and dominates the competition. Though I am aware my outlook and strategy here is more inline with the corporate world I truly belive higher education needs to think of themselves more as a brand.
How do we brand ourselves? Who is our competition?
Well, I will say this – the concentration is filling the first three pages of search engines with at least 18 keywords and key phrases in 18 months. (I think my favorite numbers are 3 and 18)
How will I do this? Oh, a number of ways. Subscribe to this blog (look to the right on the sidebar – or scroll up and look to the right) by email or simply use the RSS feed to find out.
What? Give away my secrets?
If you just thought that (or said it out loud) prepare to rethink 2010. It’s not the internet age anymore, it’s the age of open source, open communication, and sharing. I’ll let you know what I am doing, where I am positing and going. Mimic it if you want. Contact me with any questions (hint – click contact tab)
Oh, wait, I veered way off subject here. So here is the link to the Worcester Business Journal (WBJ) article.
Click here to read the article.
In the aftermath of spending several hours on the net at long last I’ve uncovered someone that seriously does know what they are talking about appreciate it so much really great posting.
thank you so much for the comment and compliment!