about me
For the past six years, Justin G. Roy has been working with local and national brands on their social and new media and integrated marketing strategies as part of growing and maintaining their personal or corporate brand by focusing 
on traditional marketing, public relations, and online communications.
Justin teaches courses on how professionals and brands can build and maintain their online reputation through the use of social media platforms such as LinkedIn, Facebook, Twitter and Blogging.
Currently, Justin is the Director of Communications and Social Media Marketing at Peace College. In this role, Justin is responsible for overseeing all communications, marketing, public relations, and social media marketing.
As a Web 2.0 Ambassador he collaborates with internal departments to develop and maintain process workflow for online campaigns, increase awareness of Web 2.0 tools and provide training and guidance on campus for students and staff.
Previously, as the Chief Operations and Marketing Officer for SullivanKreiss, Inc., Justin was responsible for planning, executing, and measuring all internal operations, social media and integrated marketing campaigns and Information Technology. He was responsible for overseeing a staff of four marketing and business development managers.
Justin’s work has been noted in several publications, including Consulting-Specifying Engineer Magazine, Architectural Record, Professional Services Management Journal, McGraw Hill Engineering News Record (ENR), Land Development Today, American Water Wastewater Association (AWWA), Association of Facilities Engineering (AFE), IOMA Principals Report and The Worcester Business Journal.
Justin was recently a panelist on the Chicago Media and Marketing Association Panel “Social Media Realities,” and was the keynote speaker at the DDi Leadership Forum on using social media in recruiting and retaining the next generation.
Justin is the Co-Founder of Networking For A Cause, a non-entity dedicated to raising awareness for nonprofits. The group focuses on creating word of mouth marketing for nonprofits by connecting them with local resources and professionals who are interested in donating their time and services.
Justin holds a B.A. in International Business from Assumption College in Massachusetts. He was the recipient of the 2004 Crown and Shield Award for his civic and global service and leadership.
